CASE STUDY

Panera Bread

Food & Beverage / Quick Food Service

A popular chain for soup, salad and sandwiches, Panera Bread had to quickly react to new federal government guidelines that changed the safety requirements on highchairs. Fortunately for Panera’s procurement team, HW Chair was able to quickly design a new, high-quality design for highchairs that complied with these laws.

The results: Due to the speed with which the design was delivered, Crossroads and HW Chair won the contract to manufacture Panera Bread’s highchairs, even though it was previously held by an importer. Quality and speed were important to Panera, but Crossroad’s value-added consultation and ability to adapt quickly in a fluid scenario was cited as a large part of their decision. Crossroads continues to provide highchairs to a vast majority of Panera Bread locations across the country.

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