CASE STUDY

Cracker Barrel Old Country Store, Inc.

Food & Beverage / Casual Dining

Cracker Barrel is an iconic American brand that everyone recognizes on the side of the road. Until recently, Cracker Barrel had relied on fully imported furniture to furnish their dining locations. This isn’t uncommon, as imports tend to be cheaper than 100% domestically produced furniture. After encountering too many issues with quality and service, however, Cracker Barrel was looking for a change.

The results: Due to the exceptional craftsmanship and vertical integration of HW Chair, Crossroads was able to edge out a full import manufacturer for the contract. This ultimately came down to Crossroads’ exceptional quality and service, combined with the right price. HW Chair didn’t simply reproduce Cracker Barrel’s seating. Their team, alongside Andreas Gfesser, worked with Cracker Barrel to improve the ergonomics of the product and extend the useful life of the furniture by 50%.

Continuity of supply was essential to Cracker Barrel, and Crossroads was able to ensure this in ways the client had never experienced before. We developed a vendor-managed inventory program to support their national fluctuations in demand seamlessly. We also took into consideration a new invasive species threatening the supply of the specific wood used for these chairs. We’ve already made accommodations for the second and third generations of the product, ensuring a consistent supply chain.

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