CASE STUDY

The Ballantyne

Hospitality / Luxury Hotel

Located just outside of Charlotte, NC, The Ballantyne is a 5-star hotel belonging to Marriott’s Luxury Collection. Beyond the gorgeous rooms and world-class spa, The Ballantyne also features nearly 30,000 SF of event space for weddings, conferences and other large functions. The hotel was seeking a manufacturer to replace a large number of banquet chairs for their event spaces.

The results: The Ballantyne didn’t want run-of-the-mill chairs for their events. They required 900 custom-manufactured, flex-back banquet/ballroom chairs which needed to be stackable and easily transported. After competing with four manufacturers to win the bid, the Crossroads team worked closely with Trendler, Inc. and hotel leadership to match the exact feel and functionality The Ballantyne required. They also custom-manufactured transport carts specifically for the event chairs so that staff could quickly store and transport them.

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